Playco partners with Facebook, Snap, Line and other companies to integrate its games directly into their apps - players don't need to download any additional software before jumping into a game session.Instant gaming is a form of cloud gaming designed to work across platforms that people already use. The platform for this billion-player game is "instant gaming," and it could enable games to go viral to an extent that simply hasn't been possible on traditional distribution channels. "That comes from our experience with being on these platforms already, and just seeing how fast the growth is," he added.How soon could a billion-person game happen? Carter said: "It's probably going to be this year or next year that there's a game that goes from zero to 1 billion players in under a month using these new platforms." So right now we're very, very committed to distribution platforms that can achieve very, very, very large audiences." It's more we have teams that go after these ideas to build game concepts and see how they work and take that learning and build on it with subsequent releases.
Our approach to that isn't just we're going to put all our resources into building one big game. Playco co-founder and CEO Michael Carter explained the company's approach in a conversation with Protocol: "Right now we're on an operational mission of trying to build a game that more than a billion people play.Playco is likely well aware of the challenges, but it nevertheless has its sights set on creating a billion-player game. Within that group of mobile gamers, consumer preference for gameplay and genre vary widely. Only around half of mobile app users play mobile games of any kind, according to TechCrunch data from 2019. Then there are considerations for mobile users' interests and habits.Many of these internet users - particularly in developing nations - rely exclusively on mobile phones for access, often limited to slower 2G and 3G networks. But global internet user penetration is still only around 54%, according to the latest United Nations data. The world population stands at around 7.9 billion.Inside Playco's pursuit of a billion-player gameīuilding a billion-player mobile game seems, if not outright impossible, then highly improbable.
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